Moving images - seven good reasons for the hype

1) Technology makes it possible!

The bandwidth of internet connections is constantly increasing. This simplifies the distribution of large amounts of data and ensures the multimediaisation of communication.

 

2) Your user is an individual!

Today, target groups can be reached more directly and individually than ever before via digital channels - especially social networks. As a broadcaster, you not only receive immediate feedback from users on Facebook, Twitter & Co, but can also record the reach of your messages and the reactions on the net in black and white.

 

3) Moving images are in demand!

Moving images are becoming increasingly important to users in the cross-media portfolio. Especially among digital natives, for whom moving images are already the preferred content format, whether in linear TV, on streaming portals or on demand.

 

4) We all love stories!

People love emotional stories. Moving images combine text, images and sound and can emotionalise like no other medium. This makes it relevant for everyone - regardless of whether they are digital natives or the older generation, private consumers or B2B decision-makers.

 

5) Watch out - viral video!

If you inspire your target groups with gripping video content, you also increase your chances of increasing your reach enormously. Today, entertaining, funny or simply well-made clips quickly go viral. In the best case scenario, your own users become brand ambassadors!

 

6) Time is money, honey!

Time is a scarce commodity in our fast-paced world. If people have the choice between reading through a lengthy text or being served the relevant information in a 60-second video, the vast majority choose the moving image version.

 

7) Moving images stay in the memory

A smart decision: studies from reception research show that video content is easier to remember. The reason: our brain can simply process visually conveyed content better. The more complex the subject matter, the more video and animation can score points - provided they are well made.

If you want to make your corporate communication (even) more successful with moving images, you have a good chance. Unfortunately, however, the Olympic motto "Taking part is everything!" does not apply here. After all, the moving image medium not only offers great potential, but also a number of challenges in terms of conception and realisation.