Corporate Reporting Holistic reports with impact and efficiency 
Sustainability Sustainability clearly communicated 
Internal & External Communications Communication that moves people 
Film & Animation Studio Films and animations that convince 
Digital Experience Platforms & Websites Websites and platforms for strong brands 
Social Media & Performance Marketing Campaigns that deliver results 
CRM, marketing & sales with HubSpot Consultancy and systems for your growth 
RYZE AI Suite AI solutions for productivity and efficiency 
We are one of the leading content agencies in the DACH region in the LOUT Chartbreaker Ranking 2025.
Social Media & Performance Marketing
Holistic. Precise. Measurable.
RYZE combines organic and paid digital marketing into an effective overall strategy – from social media to SEA to SEO – and GEO. Our focus: sustainable digital reach and measurable success. We develop campaigns specifically for B2B and corporate communication that have an impact, reach target groups and ensure performance.
Digital marketing strategy
Holistic digital strategies that combine organic and paid channels into a measurable performance architecture.
SEA
Targeted search engine advertising (SEA) for maximum visibility, leads and conversion.
SEO & GEO
Optimisation for organic visibility – in search engines, AI responses and for local search queries.
Content & Design
Content formats and design solutions that make brand messages visible and ensure performance.
Social Media
Social media strategies and campaigns for reach, engagement and measurable success.
Analytics
Data-based optimisation – from the first impression to conversion tracking.
Media planning
Efficient media planning that allocates budgets optimally to channels and target groups.
Today, social media is more than just communication – it is a decisive growth driver. With performance marketing, we create the bridge between brand message and measurable business success.
#1
Content agency
As a Google Partner, we ensure more leads, better conversions and transparent performance.
Five ICMA Awards 2024, including Gold, Silver and Bronze awards.
Clariant
RYZE developed a six-month, multi-phase campaign for the launch of the ClariCoat digital tool for Clariant, which combined internal training and external specialist communication. With presentations, a landing page, webinars and social media, the benefits were communicated in a targeted manner and placed in all relevant channels.
Würzburg-Schweinfurt University of Applied Sciences
As part of a four-year campaign, RYZE is developing measures for THWS to recruit professorial staff – from awareness to conversion. With target group-oriented messages and a broad media mix of LinkedIn and Google ads, print adverts and a regional approach, the university is positioned as an attractive employer and its visibility is increased.
Continental
We developed an international B2B social media and performance marketing campaign for Continental Conveying Solutions. With strong visuals, clear messages and globally consistent messaging, we positioned Continental as a premium provider and increased reach, interactions and brand awareness.
Sanofi
Four years ago, we began working with Sanofi to strategically, editorially and creatively reorganise its social media communication. The focus: greater reach, positioning as the research-based biopharmaceutical company in Germany and a targeted approach to potential talent – across all channels, efficiently and in line with the brand.
Our tools for your performance
Google Analytics is a leading web analytics tool for measuring and optimising digital campaigns. As a Google partner, we use it to evaluate visitor flows, user behaviour and conversion data in detail. The findings flow directly into the optimisation of social media strategies, SEA and SEO measures – for measurable performance and data-based decisions.
Matomo is a data protection-friendly web analytics solution that offers extensive tracking and analysis options. It is often used as an alternative to Google Analytics to ensure data sovereignty and GDPR compliance. With Matomo, campaigns, channels and user behaviour can be analysed in detail - securely, flexibly and individually configurable.
Sistrix is a professional SEO tool for analysing rankings, keywords and visibility trends. It supports the optimisation of organic content, competition analyses and the success monitoring of SEO strategies. We use Sistrix to identify opportunities and potential to sustainably strengthen websites in search results.
Quality reach instead
of standard campaigns
We combine communication
expertise with performance
know-how for strategic
visibility in corporate and
B2B topics – for reach
with substance
and lasting impact.
Integrated management
paid & organic
We manage organic and paid
measures from a single source –
social media, SEA and SEO
interlock seamlessly.
This reduces wastage and
maximises efficiency in
budget and performance.
B2B performance
at enterprise level
With experience from corporate
and group projects, we realise
B2B campaigns that achieve
measurable results even in
regulated industries and with
complex products.
FAQ
What is performance marketing?
Performance marketing encompasses all digital marketing measures whose success can be measured – for example via clicks, leads or conversions. Typical channels are SEA, social ads, display campaigns and affiliate marketing.
What is the difference between SEA and SEO?
SEA (Search Engine Advertising) is paid search engine advertising in which adverts are placed in the search results. SEO (Search Engine Optimisation) is the optimisation of websites for organic, i.e. unpaid, search results.
What does GAIO mean?
GAIO stands for Generative AI Optimisation – the optimisation of content and websites so that they appear in responses from generative AI systems (e.g. ChatGPT, Google AI Overviews).
What is the difference between GEO and GAIO in performance marketing?
GEO (Generative Engine Optimisation) refers to the targeted optimisation of content so that it appears in the responses of generative AI systems such as ChatGPT, Google Gemini or Perplexity – for example through clear structure, precise language and relevant keywords.
GAIO (Generative AI Optimisation) goes beyond this: Here, content and brands are optimised holistically for AI-supported search and response environments in order to not only be visible, but also to be mentioned as a direct, trustworthy source in AI responses.
What role does GEO play in online marketing?
GEO optimisation is aimed at location-based search results. It is particularly relevant for companies that have regional visibility or branches in several locations.
Why is social media important in the B2B sector?
Social media offers B2B companies the opportunity to address specific target groups, make expertise visible and generate leads. Platforms such as LinkedIn are particularly relevant for corporate and specialised communication.
How is the performance of a campaign measured?
Performance is measured using KPIs such as reach, click rate, engagement, conversion rate or return on ad spend (ROAS). Analysis tools provide precise data for this.
What is the advantage of paid social over purely organic measures?
Paid social enables a precise target group approach, rapid reach and the targeted support of organic content. This allows messages to be reinforced and strategically targeted.