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TYPO3 & HubSpot - RYZE Digital creates the perfect fusion
Date
In the world of digital marketing, there are countless tools that help companies to optimise their online presence. Two particularly powerful tools are TYPO3 and HubSpot. Until now, these two tools have run independently of each other, but a new development from RYZE Digital now enables a seamless connection.
"With our solution, our customers can combine the best of both worlds. Our customised TYPO3 extension enables the seamless integration of HubSpot into TYPO3 without having to resort to the typical integration via JavaScript code," explains Thorsten Scherff, Managing Director at RYZE Digital. This makes RYZE Digital one of the first to enable such integration for customers.
Future-proof and long-term
But what makes this connection so special and what advantages does it offer companies? The conventional integration of HubSpot into websites is usually done using JavaScript code. But with our solution, we go one step further by using the so-called Application Programming Interface (API) as an interface between the two tools. Such a programming interface contains a series of rules or protocols that software applications can use to communicate and exchange data and functionalities.
The benefits for customers are obvious, as an API connection is future-proof. We can easily roll out newly programmed functions to customers. And if adjustments do need to be made to the API, it takes a very long time before older versions expire. This means that customers are not faced with the challenge of constantly having to familiarise themselves with new plug-ins and systems, but can plan for the long term. Using the API ensures that the systems are always up to date without having to make sudden adjustments.
Work more efficiently - fewer systems, more control
Those who consciously decide in favour of integrating HubSpot into TYPO3 also benefit from the simplified administration. Thanks to our interface, it is no longer necessary to switch back and forth between two systems to make changes. HubSpot forms and content flow directly into TYPO3 websites and landing pages. This simplifies maintenance. HubSpot users also benefit from the extended rights management in TYPO3. But there are even more advantages:
- No duplicate creation of forms: All marketing activities, including forms, can be created in HubSpot, while landing pages are conveniently managed in TYPO3.
- Seamless integration into the design: Forms can be better integrated into the look and feel of the website as they are created directly in the CMS system without the need for external JavaScript modules.
- Flexibility for editors and campaigns: With our solution, editors can quickly and easily create new campaign pages in TYPO3 - without external support from an agency. This flexibility is particularly advantageous for companies that regularly launch new marketing campaigns and need customised landing pages for them.
When to use HubSpot and when TYPO3?
While HubSpot also offers its own content management system (CMS), it is primarily suitable for smaller websites or campaign pages. If companies are focussed on microsites or landing pages, HubSpot offers an uncomplicated solution, as everything can be managed directly in the system.
TYPO3, on the other hand, shows its strengths with larger, more complex websites. TYPO3 has a clear advantage, especially when it comes to multilingualism, multi-domain administration or extensive editorial systems in which different users work with different rights. Large companies or groups that manage many different contents, brands or websites benefit from the flexibility and extended functions of TYPO3.
Only with us - the exclusive TYPO3 extension from RYZE Digital
Our TYPO3 extension for the HubSpot integration is exclusively available for our customers and is not offered via the official extension store. This gives us full control over updates and customisations to ensure our customers benefit from the latest features and improvements.
Conclusion: the ideal solution for versatile requirements
Whether for smaller websites or large-scale multi-domain projects, the combination of TYPO3 and HubSpot gives organisations the flexibility and control they need. Whilst HubSpot is an excellent platform for managing marketing activities and campaign sites, TYPO3 provides the comprehensive functionality required for more complex websites and multi-editorial systems. Thanks to our customised TYPO3 extension, companies benefit from seamless integration and maximum efficiency.
If you would like to find out more about our TYPO3 extension and the benefits for your organisation, the team at RYZE Digital will be happy to help!
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