They were not just looking for a new website, but a future-proof system that could flexibly map different content, target groups and regions - while at the same time offering a high degree of editorial autonomy and efficient maintenance. Special requirements included the integration of existing systems, structured user guidance and the ability to implement new pages and content quickly and in line with the brand.

We developed a modular website architecture for BearingPoint based on our in-house RYZE CMS EcomaXL. All pages - from the corporate website to event presences and product portals - use common backend and frontend components and can still be customised.

A central CMS kit enables new pages to be rolled out quickly, efficiently and in compliance with the CD - even with a different design, such as for product pages. The platform integrates central features such as Microsoft Dynamics with lead qualifying, elastic search, IP routing, time zone logic, microanimations, vanity URLs and multilingual recruiting. The annual and sustainability reports were also seamlessly integrated as animated, digitally optimised applications and implemented in such an appealing way that the online version has already won several Fox Awards.

Today, the platform enables BearingPoint to provide consistent, user-centred communication across all digital channels. Content can be displayed in a structured manner, functions can be activated in a targeted manner and new requirements can be implemented flexibly - without system disruption. EcomaXL provides the technological basis for this and RYZE Digital offers strategic and operational support - from conceptualisation and integration to continuous further development.