A clearer structure should enable customers, investors and applicants to find relevant Group content more quickly. In addition, all Karl Mayer Group websites should be presented in a standardised manner and the web presence should be suitable for generating leads, i.e. increase awareness of the Group.

Target groups and their user journeys were defined in a design thinking workshop and Ecoma from RYZE Digital was selected as the content management system. With Ecoma, editors can edit, expand and customise all websites independently. Among other things, flexible templates were created so that the companies can create all websites with a modular concept in different grids.

A concept was developed to give the group of companies a uniform visual image: A uniform design connects all four websites; however, these are differentiated by the different accent colours from the corporate design of the three sister companies and the Group. Links make it easy to switch to the websites of the sister companies and allow quick access to all relevant business areas of the Karl Mayer Group.