DB Cargo offers all facets of modern logistics: the spectrum ranges from the transport of individual wagons to entire trains - combined with pre- and onward carriage by rail, for example by lorry.

The company commissioned us to create a film series to give customers an understanding of the wide and varied product range and its advantages. The individual videos are intended to explain the most important facts about the products in a compact and time-saving way.

To fulfil this task, we relied on animated explanatory films. The most important facts about the products and their individual benefits take centre stage. Viewers should quickly learn the most important information so that they know what options the products offer them and are thus supported in choosing the right product.

Explanatory films are an ideal tool here because they convey information and knowledge in an emotional way using images and sound. Their time-saving nature also makes them a sensible alternative to extensive and lengthy presentations.

A customised visual language was developed for the films - matching the product and based on the company's corporate design.

Three films were produced on the products "Single wagonload transport", "Block train transport" and "Combined transport", each of which was realised in a long version and two short versions for social media use.

The films provide viewers with all the information they need about the products - in a compact, informative and eye-catching way.