Sanofi is to be presented as an innovative company and attractive employer, while at the same time providing information on diseases and key research areas. The content appeals to a broad target group, promotes understanding and makes complex topics accessible.

Basically, the aim is to present Sanofi's expertise as a modern pharmaceutical company. Science meets modern chemical production. The production of new medicines is complex - which is why Sanofi is presented in an equally multifaceted way on its social media channels.

Authenticity is essential: instead of stock footage, we rely on customised animated content to explain diseases for Sanofi. This makes even difficult-to-understand processes in the human body easy to understand, so that visitors to Sanofi's social media sites can find out about diseases regardless of prior knowledge.

With shots of employees directly from the factory, we emphasise the personal side of the company in employer branding and provide a direct insight into the production facilities. The high-quality visual realisation ensures that complex content is communicated in an understandable and appealing way - from genetic diseases and research at the BioCampus to moving portraits of patients, the sustainability strategy and diversity projects.

A smooth and long-term collaboration with a well-coordinated team reliably leads to high-quality content. The regular publication of outstanding content strengthens Sanofi's visibility and emphasises the company's position as a pioneer in research, development and corporate culture.

At the same time, RYZE Digital has not only become a service provider for social media content for Sanofi, but also an important source of ideas for communicative strategies and content that always reaches the company's target group.