Articles for print magazines, contributions for the website, posts for social media - publishers in particular benefit from being able to create and manage content in centralised editorial systems and publish it directly live on various channels from there. This saves work, time and therefore costs. We at RYZE Digital can support you here with our CUE editorial system.
"We can fulfil every customer request," says Sebastian Grund, Team Leader Web Development at RYZE Digital, with conviction. He has been managing the implementation, configuration and continuous customisation of CUE for the media company VRM since 2021. He considers the system itself to be one of the most modern and technically advanced on the market - and his team to be capable of always getting the best out of it. In this interview, Sebastian introduces us to the editorial system and explains the services RYZE Digital uses to customise it for its customers.
Editorial team: Sebastian, what can CUE do?
Sebastian: CUE is an editorial system that is particularly suitable for larger publishing houses. This is because many editors can work on content at the same time and then play it out in the front end. They can choose between different target channels: Website, print product, social media - everything is possible. The content mainly consists of text and images, but we as programmers can expand the system so that other formats can also be integrated.
Redaktion: What formats are these, for example?
Sebastian: These can be videos, podcasts, interactive graphics, push functionalities ... We configure the system for our customers so that their requirements are met. If the customer says: "I don't have the option of integrating videos", then we make sure that they can.
Editorial team: That sounds like a low-threshold system for editors.
Sebastian: In our experience, it is. And that is an unbeatable advantage of this editing system. The content is stored centrally and can be edited directly. As programmers, we have defined the conditions for the individual formats together with the customer in advance; the editor cannot get bogged down here. If he is creating an article for a print magazine, he does not even have the option of integrating a video. The system thinks for itself. This also applies to incomplete fields and missing information. Here, a traffic light system alerts the editor to possible gaps. The content can only be published once all the information is complete.
Editorial team: What other advantages does CUE have?
Sebastian: The editorial system is very flexible overall. It can be hosted in a cloud, is suitable for any website and performs very well. This means that you can store a large amount of media and text in CUE without any problems with functionality. Various data sources can also be connected, including from third-party providers. For example, videos are automatically fed into the system.
We configure the system for our customers so that their requirements are met. If the customer says: "I don't have the option of integrating videos", we make sure that they can.
Editorial team: How exactly do you and your team customise the system for the customer?
Sebastian: We always start by taking stock, as the system is initially purchased in a raw version from StiboDX. We need to know the customer's needs so that we can tailor it to their requirements; for example, we need to know which content formats they need. These are the basics to be able to work with the system. We can also programme additional extensions on request. For example, editors are informed via a push message in Teams that a new article has been created in the system. In this way, CUE also supports internal work processes.
Redaktion: Why is a customer who wants to implement the CUE editorial system in the best hands with us?
Sebastian: Because we can support them in a total of three areas: front-end development, configuration of the CUE editor and the connection of various services and sources. We also have extensive experience with the system and can get involved at any stage of development. Our development quality is very high because we back it up with unit and integration tests. These directly and reliably test the functionality of newly written software. This happens automatically after every change. The test repeatedly checks this point and its functionality.
The system is also headless. For example, we can use PHP with Laravel as the backend or implement the application entirely with JavaScript and TypeScript. This makes the customer very flexible. We also adhere to the standard set by the service provider StiboDX and use its services. We generally work very closely with the provider, have direct contacts that we can get in touch with and always receive reliable and prompt feedback, for example when errors occur.
What else speaks in our favour: Our team is large, we have a high development capacity and can always provide our customers with sufficient contact persons, even for time-critical issues and problem solutions.
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