RYZE Digital acquired the marketing technology specialist Coders Unlimited (CU) at the turn of the year. The agency from Erkrath near Düsseldorf is now the fourth partner under the RYZE Digital umbrella, and the agency network is in turn expanding its range of services and tapping into additional exciting business areas.
Since 1 January 2023, the experts in marketing and sales automation, customer relationship management (CRM) and digital customer experience have complemented RYZE Digital's creative, technology and marketing offering. The team - which previously included the digital agencies Electronic Minds, MPMCorporate Communication Solutions and VRM Digital Communications - will thus grow to more than 230 employees.
"This will enable us to offer our customers even more holistic solutions in future."
Philipp Mann, CEO of RYZE Digital
"With Coders Unlimited, we are gaining a competent and experienced partner that has established itself as a martech and CRM specialist on the German market for many years," says Philipp Mann, CEO and shareholder of RYZE Digital. "Thanks to the acquisition, we are continuing to develop RYZE Digital's portfolio in a targeted manner. This will enable us to offer our customers even more holistic solutions in the future
Peter Neumann (Managing Director RYZE Digital), Oliver Walz (CFO RYZE Digital), Jan Steinbach (Managing Partner CU), Thorsten Scherff (Managing Partner CU), Uwe Freese (Managing Partner CU), Gerhard Wacker (M&A lawyer PWC) and notary Dr Cornelius Götze (from left to right)
Peter Neumann, also Managing Director of RYZE Digital, explains: "Our specialisms complement each other perfectly. While MPM, VRM DC and EM have expertise in creation, content and individual software development, the experts at Coders Unlimited (CU) can play out this content in a highly automated and data-driven way using a portfolio of martech solutions. This means we will not only be able to design digital customer journeys holistically in future, but also implement them in a software-supported and automated way."
Pioneer for marketing automation in Germany
CU primarily supports companies from the B2B sector in digitising marketing and sales - including through consulting services, SEO, data analytics, website, application and e-commerce development, UX design and implementation based on Typo3 and the use of HubSpot's marketing and CRM platform. As one of the first HubSpot partners in Germany, CU has achieved the status of HubSpot Diamond Partner in a partnership that has lasted almost ten years. This makes the company one of the pioneers of marketing and sales automation in the DACH region and one of the most established players in this market.
"We are very pleased about this merger, which will enable us to create many synergies and, above all, added value for our customers," says Jan Steinbach, Managing Director and Head of Consulting at Coders Unlimited. "The aim is to jointly expand our expertise in technology, marketing and sales automation and reach as part of RYZE Digital. And, of course, our customers will also benefit from this - through even more customised consulting services and solutions."
As part of the takeover, Jan Steinbach, Uwe Freese and Thorsten Scherff - the managing partners of Coders Unlimited - became shareholders of RYZE Digital. Jan Steinbach also acts as Managing Director of the agency network alongside Philipp Mann and Peter Neumann.
RYZE Digital is now realising its unique service portfolio with integrated 360-degree solutions at these four locations:
RYZE Digital
VRM Corporate Solutions GmbH
Mombacher Straße 4
55122 Mainz
Electronic Minds GmbH
Part of RYZE Digital
Feldbergstr. 80
64293 Darmstadt
Electronic Minds GmbH
Part of RYZE Digital
Duume 8
36043 Fulda
Coders Unlimited GmbH
Part of RYZE Digital
Alte Gießerei 12
40699 Erkrath
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