RYZE Experience Conference, 1 October 2026

Innovation. Inspiration. Exchange.

From a jungle of tools to a smart cockpit

Modern ‘best-of-breed’ infrastructures are supposed to offer freedom – yet they have often resulted in tedious ‘dashboard hopping’. When data has to be copied manually from A to B, it ties up valuable resources. The technology is modern, but the workflow remains prone to errors.

At our RYZE Experience Conference, we’ll be demonstrating what the future of automated content and data workflows looks like. Talks from our technology partners will showcase the full spectrum of smart integrations. A look under the bonnet of modern system landscapes reveals how leading CMS, PIM, DAM, CRM and CDP solutions – from automated content workflows and agentic marketing directly within the editorial environment right through to AI-powered data enrichment.

The highlight of the conference is our AI-driven orchestration layer. Acting as a technical backbone, it connects all systems via standardised MCP (Model Context Protocol) servers and controls the processes fully automatically using AI. This exclusive insight into AI-driven orchestration and the new MCP standard will equip you with the know-how you need to future-proof your own digital infrastructure. For your team, this means: ONE interface, maximum automation and genuine, bidirectional collaboration across all system boundaries.

Make sure you secure one of the limited places now, before they’re all gone!

Key points at a glance

When?

Thursday, 1 October 2026
, 9.30 am–5.00 pm

Where?

Anni-Eisler-Lehmann-Str. 17
, 55122 Mainz

Here’s what’s in store for you

1 keynote
speech, 6 partner talks
, interactive info points
and intensive networking

Participation

Free
of charge. _{If you do not attend without cancelling}
_{at least 24 hours before the start of the}
_event, _{we will charge a}
_{no-show fee of €49.00.}

4 compelling reasons to take part

Technological
edge

In-depth insight into
AI-driven orchestration and the MCP standard provides you with valuable insider knowledge
to help you develop a future-proof system landscape.

Inspiration for content
management

Practical use cases from
leading platforms provide directly applicable insights for automated data maintenance, efficient content creation
and a shorter
time-to-market.

Direct
dialogue

Face-to-face discussions with specialists from HubSpot, ATAMYA, TYPO3, Ibexa and FirstSpirit at the info points provide tailored advice for your own
digital roadmap.

Networking
with added value

There will be plenty of time between sessions for one-to-one conversations with participants. Snacks, finger food and drinks will provide
the perfect setting for these discussions.

The agenda for the day

09:30 | Doors open & welcome coffee
– Arrive, network and get in the mood for the day.
10.15 am | Keynote:
Michael Tobehn, CEO of SUPERMATT Agency
11.00 am | ATAMYA | Product Data on Autopilot: From Data Chaos to Experience Flow
– Markus Pichler, Managing Director at ATAMYA

Far too many valuable resources are still being lost today across data sources, systems and channels. Markus Pichler will demonstrate live how the ATAMYA Product Cloud uses AI and automation to replace manual processes, connect data and turn product information into smart, scalable experiences.
11.30 am | HubSpot | Topic to follow
12.00 pm | Lunch break & networking
1.30 pm | TYPO3 | Trust over vendor lock-in: Digital sovereignty as an AI strategy with open source
Luisa Sofie Faßbender, Senior Success Manager at TYPO3

The more closely systems converge through AI and standards such as MCP, the more important the question becomes: Who owns the data, and who sets the rules? This talk explores how open source fosters trust, transparency and independence – particularly in areas where proprietary AI solutions often create new dependencies. Using TYPO3 as an example, we’ll show how to build a future-proof, sovereign system landscape that treats data protection and openness not as a compromise, but as a fundamental principle.
2.00 pm | Ibexa | Topic to follow
Max Sihvonen, Chief Marketing Officer at Ibexa
14:30 | Coffee break
15:15 | FirstSpirit | The Enterprise Frontend: How a high-end CMS scales omnichannel content globally and acts as the visual spearhead of the orchestration layer.
Dr Timo Klattenhoff, Head of Product at FirstSpirit, and René Voß, Team Lead for FirstSpirit Core

Timo and René will demonstrate how the FirstSpirit Enterprise CMS utilises the orchestration layer as a powerful front-end tool. AI generates omnichannel content from the connected systems (Akeneo, HubSpot), whilst FirstSpirit ensures that this content is scaled globally, translated in real time and delivered across all channels (web, app, screens) in full compliance with brand guidelines.
3.45 pm | Topic to follow
from 4.15 pm | Open networking and discussions at the info points
. The event concludes with snacks and drinks.

Our experts at a glance

Markus Pichler

Markus Pichler, Managing Director at
ATAMYA

, has been Managing Director at ATAMYA since 2023. He brings with him many years’ experience in building successful SaaS companies and, in his previous role, established an EMEA market leader. In the cloud and SaaS sector, he knows every aspect inside out – from B2B marketing and sales to scalable go-to-market strategies. He is now devoting all his energy to the ATAMYA Product Cloud. His goal: to make product information as accessible, smart and simple as modern teams need it to be today. His motto sums it up perfectly: “Making Product Information available to everyone.”

Luisa Sofie Faßbender

Senior Success Manager
, TYPO3

For over a decade, Luisa has been supporting companies through their digital transformation using TYPO3. After many years as an IT consultant and project manager at Marketing Factory Consulting GmbH, she joined TYPO3 GmbH in 2023 to establish the new TYPO3 Partner Programme as Senior Success Manager. At the same time, she has been leading the marketing team since 2019 and has completed her Bachelor’s and Master’s degrees in Marketing & Communication alongside her work. Her passion: translating complex technical topics in such a way that decision-makers can truly understand them – and put them to use.

Max Sihvonen

As Chief Marketing Officer
at Ibexa

Max, he is driving the company’s transition to Agentic Marketing – both in the way Ibexa supports its clients and in the day-to-day working practices of his own team. Before joining Ibexa, he led growth marketing and business development at several companies in the European martech sector. Today, he regularly speaks about how Agentic AI is transforming marketing organisations – and about data sovereignty and the GDPR as key issues for European martech buyers.

Dr Timo Klattenhoff

Timo Klattenhoff, Head of Product
at FirstSpirit

, has been working in the software sector since 2012 and specialises in product management in B2B, B2C and SaaS environments. At FirstSpirit, he is responsible for product management across the entire portfolio. On the product side, he oversees the FirstSpirit CMS, with a focus on AI.

René Voß

René Voß, Team Lead for FirstSpirit Core
, brings over 20 years’ experience in FirstSpirit

development to the role. As Team Lead for FirstSpirit Core, he oversees the further development of the CMS and acts as a link between innovation and implementation, with a particular focus on AI-driven features.

Horst Huber

Horst Huber, CEO and Founder
of the priint Group

, is a pioneer in the field of system-supported publishing. His in-depth knowledge of cross-channel marketing, process optimisation, database publishing/web-to-print, benchmarking and potential analyses stems from more than 30 years’ project experience in the retail, mail-order and industrial sectors.

Michael Tobehn

Founder
SUPERMATT agency

Theory meets practice: Our partner info points

Following the presentations on stage, we invite you to visit our partner information points to experience the future of system integration first-hand and gain a deeper insight into how it works in practice. Experts from ATAMYA, HubSpot, TYPO3, Ibexa and FirstSpirit, together with the solution architects from RYZE Digital, will be on hand for informal discussions and look forward to talking to you and exchanging ideas.

Here’s what you can expect at the Info Points:

Hands-on demos: Experience the individual platforms in real-time interaction with the AI-driven orchestration layer.
One-to-one expert talks: Discuss your company’s specific challenges and your current system landscape directly with the product managers.

Our event partners

Do you have any questions? Feel free to get in touch!

Anke Lorge Marketing Manager