The aim of the project was to clearly define GETEC’s role in the energy market and communicate it consistently. The focus was on positioning the company more precisely as a partner for the implementation of complex energy solutions – with a clear focus on the requirements of industry, the property sector and the public sector.

At the same time, the website was to be strengthened as a central channel: as a platform for international communication, as a sales support tool and as a place where trust is built. Particularly in a B2B environment characterised by long-term business relationships, a clear, comprehensible and consistent approach is crucial.

The starting point was the brand refresh, which translates GETEC’s strategic direction into a clear visual and communicative identity. Building on this, the website was redesigned as the central element of the digital ecosystem.

Together with GETEC, we have developed a structure that makes complex content easy to understand whilst reflecting the underlying logic of the services. The focus is on holistic solutions and their specific benefits for different target groups, rather than on individual technologies.

A modular design system ensures consistency across all markets whilst providing the necessary flexibility for future requirements. The platform’s multilingual design supports the international growth strategy and ensures that content can be scaled and maintained efficiently.

In terms of content, the focus was on clearly highlighting GETEC’s strengths – in particular pragmatism, the ability to deliver and systemic thinking – and communicating them in a way that is easy to follow throughout the customer journey.

The relaunch has resulted in a digital platform that clearly conveys GETEC’s vision and makes the complexities of the energy transition accessible.

The new website combines clear user guidance with a structured presentation of services, thereby providing a clear framework for different target groups – from industry and the property sector to the public sector. At the same time, it reinforces the perception of GETEC as a reliable partner for the implementation of challenging transformation projects.

The combination of a refined brand identity, a consistent design system and a scalable platform has laid the foundations for further growth and will simplify international communication in the long term.