Weissman Consulting uses HubSpot as a CRM and CMS with a large number of different landing pages. However, there was potential for optimisation in the technical implementation, design and effectiveness of the marketing and sales processes. After a comprehensive audit of the old website, in which content, page structure and technical aspects were analysed by experts from RYZE Digital, specific improvement measures were identified. Consultancy on strategic topics such as a successful target group approach, the relevance of download pages and a targeted content strategy including keyword research was also important.

Together with Weissman Consulting, buyer personas were then developed in order to better understand the target groups and their needs. On this basis, important strategic goals were defined: more qualified leads, a better user experience and a modern design.

The realisation of the goals worked out together with Weissman Consulting took place in two ways: Firstly, the technical basis for a flexible and modern website was prepared. To this end, new, intuitively understandable and customisable modules were developed that integrate seamlessly into the HubSpot structure. Performance, future viability and simple usability took centre stage here.

Secondly, RYZE Digital developed a new design that reflects the values of Weissman Consulting and is in line with the expectations of the target groups. Innovation and tradition came together harmoniously. In addition, the user interface (UI) and user experience (UX) were optimised, for example through easy-to-understand navigation, a better page structure and targeted guidance of users through the content of Weissman Consulting.

The new website now presents Weissman Consulting in a modern and professional design that is easy to understand for all user groups. Clear and structured user guidance ensures that visitors can quickly find the information they need. Thanks to the technical overhaul, the website can also be adapted to changing user requirements in the future. RYZE Digital is also providing support: the collaboration with Weissman Consulting will continue after the relaunch in order to continuously optimise the website and processes.

 

"Our website relaunch in HubSpot was implemented very professionally - with a modern design and optimised user experience. Working with RYZE Digital was fun!"

- Dr Anna Bähring, Marketing/PR at Weissman Consulting