Film & Animation Studio
Cartoon adventure through the product landscape
- Intro
- Goal
- Strategy
- Result
For Südzucker, one of the world's leading sugar producers, we created an educational animated film that offers a fascinating journey of discovery through the group's diverse product portfolio. From sugar and sweeteners to frozen pizza, pet food, adhesives and cosmetics - this film dives deep into the world of Südzucker and shows what connects these products.
An important aspect of the animated film was to show that Südzucker is much more than just sugar. By accompanying the main character Sarah on her journey of discovery, we wanted to create a character who could identify with Südzucker and present its diversity in an appealing way.
We developed a story that traces Sarah's journey through the different product worlds of Südzucker, supported by characteristic characters such as Paul Pizza and Erich Ethanol. By using 2D animation, we were able to create a film that captivates and informs the audience at the same time.
The animated film for Südzucker is a creative and dynamic representation of the Group's broad product portfolio. With characteristic characters and a well thought-out storyline, we succeeded in communicating the Südzucker range in a unique way. The film was published on Südzucker's website and on YouTube and is an effective communication tool to strengthen the brand.