Fujitsu wants to raise its profile with an image campaign and position itself as a partner for sustainable digital transformation. The technology is usually different. The company has already implemented many inspiring projects with SMEs, corporations, public authorities, cities, the police and the judiciary. The respective solutions come from a wide variety of areas such as big data, quantum-inspired computing, cloud structures, predictive maintenance and much more.

The target group should get to know the company's real projects through an inspiring educational campaign and thus internalise the range of products and services on offer. The demand on communication? Multi-channel storytelling. Real use cases with exciting presentation. A modern and target group-orientated media mix. And above all: a tonality that stands out from standard B2B communication. Under the overarching claim Solved by Fujitsu, the target group is guided via various contact points to the central microsite www.fujitsu.com/de/solved, where they can immerse themselves in the exciting cases.

The tonality is striking. Fun out-of-home media make you want to engage with the topic of digital transformation. The campaign is shared. Placements in trade publications ensure that the #SolvedByFujitsu stories land on the right desks. The use cases are inspiring and create many points of contact for discussions with new customers.

One part of the campaign is a series of testimonial films that ask: "What does Fujitsu actually do?". The answers are as funny as they are surprising, but rarely hit the mark.

The correct answer to the question is finally provided by an image spot. Projects are presented, giving an insight into what Fujitsu really does. The campaign and the films produced as part of it make people want to engage with the topic of digital transformation.