Corporate Reporting Holistic reports with impact and efficiency 
Sustainability Sustainability clearly communicated 
Internal & External Communications Communication that moves people 
Employee Experience Communication that brings people together 
Film & Animation Studio Films and animations that convince 
Digital Experience Platforms & Websites Websites and platforms for strong brands 
Social Media & Performance Marketing Campaigns that deliver results 
CRM, marketing & sales with HubSpot Consultancy and systems for your growth 
Product & Digital Data Services PIM & DAM solutions for consistent product data 
RYZE AI Suite AI solutions for efficiency and productivity 
Campaigning
Multichannel launch for ClariCoat from Clariant
- Intro
- Goal
- Strategy
- Result
Clariant is a leading global manufacturer of additives for colours in the B2B sector. With ClariCoat, the company has developed a digital tool that supports users in the optimal mixing of colours and additives. The normally time-consuming process - especially setting the right viscosity - is now partially automated and significantly more efficient.
For the launch of the tool, we designed and implemented a broad-based communication campaign for Clariant across several channels in order to specifically demonstrate the added value of the tool to the specialist departments and explain how it works.
The task was to communicate the added value of ClariCoat convincingly both internally and externally. Internally, the sales and application teams were to be empowered to use the tool in a targeted manner. Externally, the aim was to inform specialist target groups, arouse interest and present the functionality in an understandable way.
In both cases, communication needed to be clearly structured, technically sound and tailored to the respective target groups.
RYZE Digital developed a multi-phase campaign with a duration of six months. The measures covered internal and external channels and followed a graduated communication logic.
The focus was on communicating the functionality and benefits of ClariCoat. Sales presentations and an advertising trailer were used for internal communication. Externally, the message was communicated via mailings, a landing page, a webinar concept and a social media campaign with a series of posts.
The campaign ensured a broad and targeted placement of ClariCoat in all relevant communication channels. The tool was successfully introduced internally, while externally the campaign reached the specialist target groups via digital measures such as social media and webinars.
The social media activities were subsequently evaluated and formed the basis for optimising further communication measures.
An impressive result that was honoured with the FOX Award in Gold in 2023.
6
Months Term
5+
Channels for the multi-channel campaign
1
FOX Award Gold win
Microsite, video, social media - the ClariCoat launch as a holistic campaign.
Best Case Sanofi
Social storytelling for Sanofi
For four years, we have been shaping Sanofi's social media strategy to increase reach, position the company as a biopharma pioneer and attract talent.
View case
Best Case Fujitsu
Creating awareness for Fujitsu
We implemented an image campaign for Fujitsu that uses real use cases to position the company as a partner for sustainable digital transformation.
View case
Best Case Continental AG
Visibility for global B2B portfolio
We developed an international B2B social media and performance marketing campaign for the "Conveying Solutions" product division of Continental AG.
View case