Digitalisation remains a key topic for TÜV SÜD. We show the role it plays in daily tasks and processes in five videos shot at locations in Germany and Asia. These videos, accompanied by short texts on the microsite, show the interaction between people and digitalisation.

The stories demonstrate the impact of analytics and digital tools on daily workflows, while expertise and human scrutiny remain key. Each story highlights the personal passion of the employees and provides insights into topics such as artificial intelligence, hydrogen pipelines and drone inspections. The videos are not just for information, but also for recruitment and appeal to different target groups.

The motto FORWARD MOVING for the 2023 annual report with regard to dealing with future topics picks up on the strategic approach - and also becomes the visual bracket for the annual report, videos and microsite. The film realisation consistently follows the conceptual focus with people at the centre. To this end, the videos are based on a consistent basic structure: we start with a general explanation of the topic and switch to its specific treatment by TÜV SÜD.

As the topics are international in nature, filming took place in Singapore and Germany within just a few weeks.
The entire content is published on several channels: on a clearly structured, "magazine-like" microsite and on YouTube for the videos. In addition, a teaser page in the financial report and a campaign with organic and sponsored posts on social media ensure the necessary attention.

Central elements of the image communication are documentary films that emphasise the focus on people despite increasing digitalisation.

Five videos at locations in Germany and Asia show how digitalisation and analytics are shaping everyday working life, while expertise and human scrutiny remain essential. Topics such as AI, hydrogen pipelines and drone inspections demonstrate the passion of the employees. The videos are used for information and recruitment purposes and appeal to various target groups.

The motto "FORWARD MOVING" combines the annual report, videos and microsite. As the topics are international, filming took place within just a few weeks in Singapore and Germany. The films follow a uniform structure: general topics are illustrated in specific applications at TÜV SÜD.

Four videos form the core of a uniform communication concept and are used in a variety of internal and external applications.

A consistent reporting concept across all media and measures, four videos with a length of two to three minutes, a microsite as a central content hub and a LinkedIn campaign.