The motto of Münchener Hypothekenbank's annual report is "This is who we are". This should also be reflected in the content, which should present both the corporate culture and everyday working life and, above all, the people "behind the figures".

The films should also provide an emotional, authentic insight into the company and be used not only in the report itself, but also (secondarily) in recruiting.

The films followed the strategic approach of showing as broad a spectrum of people and activities as possible. Six different employees from different areas and positions were therefore selected as the main characters.

In addition to the activities, the focus was primarily on the character and drive of the employees. The aim was to convey a genuine, approachable impression - of the corporate culture, but especially of the people who work behind the scenes at the bank.

Six videos form the core of the reporting concept and bring the motto to life. They provide an authentic insight into the bank and portray the people who work here.

The films were not only used in the annual report, but also on a dedicated careers page.