Financial Reporting

Giving the annual report the perfect stage

  • Intro
  • Goal
  • Strategy
  • Moving image
  • Result

Covestro AG is a global player in the field of plastics, or more precisely polymers. By continuously developing new product ideas, the company is driving the circular transformation of the entire industry. Covestro has long favoured a digital-first approach in its annual report. The report should also reveal the full innovative power of the plastics specialist at first glance.

With the 2024 Annual Report, Covestro and RYZE Digital are pursuing the common goal of setting new standards in digital reporting. And Full HTML is exactly the right creative solution for this. After all, a report today has to be much more than just a collection of facts and figures. The presentation on a digital platform makes it possible to optimise the transparency, accessibility and usability of the content for different stakeholders, including Gen Z. A combination of high-quality design, innovative access options and interactive elements should make the report one of the best.

The strategic approach to realising the impressive digital presence is based on several innovative elements. The centrepiece of the report creation is the in-house developed RYZE Reporting Hub as an all-in-one solution for full HTML reports, powered by Ecoma as an enterprise CMS. This means automatic content import from SmartNotes.

The highlight of the report is the new start page as an eye-catcher. All content is presented in an interactive "stage" setting with intro animations. There is also a completely new access concept with the three touchpoints "Explore", "View Report" and "Collect". Explore stands for multimedia storytelling that combines company stories with report content. View Report provides access to the automatically generated facts and figures section with structured access to the content of the financial section and the management report and is aimed specifically at target groups from the financial community. Finally, Collect is a personalised bookmarking feature that can be used to compile and download your own collection of content.

In addition, key figure comparisons, a professionally designed and perfectly prepared PDF and snackable content for social media can be accessed.

For Covestro, videos are the key to conveying information in a compact and focussed way. In 2024, RYZE Digital therefore focussed in particular on the members of the Board of Management. In four films, they report on the highlights of the year in their resorts from their personal virtual newsroom. All films are available in two languages and in optimised formats for various channels. In addition, teasers and highlight clips produced in several languages for the pre-, launch and post-communication of the annual report reinforce its general perception.

The Covestro Annual Report 2024 combines innovative technology, high-quality design and target group-optimised content to create a digital full HTML showcase project. It sets new standards for reporting in the DAX and shows how interactive, multimedia and user-centred storytelling can be combined in the interests of sustainable corporate communication.

28

People in the project team

377

Report pages

8

Months Project duration

Any questions?

Johannes Tappmeier Director of Marketing & Business Development

 

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