The company's trade fair support at Fensterbau Frontale pursued several objectives and was aimed at different target groups: On the one hand, existing customers and trade fair visitors were to be informed about the trade fair stand in advance, aroused their curiosity and motivated to visit. On the other hand, a real-time video accompaniment was to offer the Kömmerling community a comprehensive insight into the content and events on site. Interested parties who were unable to attend the trade fair were also to be given an authentic trade fair experience.

Finally, post-event communication had the task of reviewing the event and making sustainable use of the content generated during the trade fair.

To achieve the objectives, we used a combination of different measures:

Pre-communication was used to provide information and arouse curiosity via static social media posts.
Numerous short videos and reels provided real-time reporting for live communication during the trade fair.
Reels and a highlight film summarised the trade fair experiences for post-communication and increased the reach of the content.

Two film teams were used for the implementation. The first team created the short videos and reels for real-time communication. Post-production took place directly on site to ensure the fastest possible reporting. The second team covered both the daytime events at the trade fair and the evening events. The resulting material was processed into an emotional highlight film.

A well thought-out mix of different formats provided comprehensive support before, during and after the trade fair.
This approach provided information, aroused curiosity and conveyed the unique trade fair feeling in an emotional way.