With a schedule of 30 days and a team of 6 employees who invested a total of 180 working hours, the film was intended to authentically portray the challenges and commitment behind the returnable glass pipeline.

To achieve our goal, we delved deep into the world of Coca-Cola: Over the course of two days of filming, the processes and employees behind the reusable project were examined from various perspectives. Interviews were conducted and meaningful images were collected. With the challenges of a production environment in which strict hygiene regulations must be adhered to and operational processes must not be disrupted, we succeeded in delivering an authentic product that engages the viewer.

The result is an image film that illustrates Coca-Cola's long-standing commitment to reusable bottles and sustainability. The combination of interviews and expressive images resulted in a film that serves as a visual bracket for the messages to be conveyed.