The existing platform had grown over the years and was no longer able to meet the increasing demands of modern B2B commerce to any great extent.

The aim was to make the website and online shop technologically and conceptually fit for the future, to simplify the user experience and to enable efficient, personalised ordering processes. ­
At the same time, the modernised digital brand presence was intended to raise the profile of high-quality equipment and services beyond the sale of materials, and to position dental bauer as a professional and reliable partner.

RYZE developed a scalable technical architecture that integrates Shopware 6, SAP and Akeneo into a high-performance digital ecosystem. At the same time, user guidance and B2B processes were thoroughly reimagined – from clear navigation right through to customised pricing and ordering functions. 

During implementation, the expertise of RYZE and Value Rebels complemented one another: whilst our focus was on technical architecture and software development, Value Rebels was responsible for product vision and digital product management. The result was a platform that integrates commerce and digital experience from the outset.

With its go-live, dental bauer’s new digital platform has been successfully launched on the market.
Thanks to the phased roll-out and early testing with selected customers, the platform was able to be validated under real-world conditions and continuously optimised even before its full launch. 

The result is a high-performance platform that is now live in Germany, Austria, Switzerland and the Netherlands and which simplifies day-to-day purchasing in dental practices and laboratories through customised price and order lists, barcode scanning and personalised order profiles. The relaunch therefore opens up the possibility of further expanding the range of services on offer in future, particularly those beyond the online shop.