How can identification be strengthened in a decentralised Group with over 10,000 employees worldwide? This is exactly what WIR.KLETT. was designed to do - as a print magazine with substance. The goal: to create a shared sense of unity, reach different target groups, visualise diversity and anchor core values. Including a change of perspective and emotional closeness - from the daycare team to the university professor.

Together with RYZE Digital, Klett developed the concept, editorial line and design for the new medium eight years ago. The focus: very heterogeneous target groups - united by a strong common goal: to promote education. Each issue is dedicated to a socially relevant leitmotif - such as "curiosity", "mistakes", "AI" or "pride" to mark the 125th anniversary of the company. There are also recurring formats such as reports, interviews, location reports and company portraits. Journalistic quality takes centre stage - flanked by an appealing, often surprising design and a clear magazine dramaturgy that invites discussion.

WIR.KLETT. has established itself as an identity-forming medium within the Group - as a platform for dialogue, pride and inspiration. The content is created together with employees from all areas. Feedback is direct and often proactive. In addition to the print edition, key articles are extended via the "KlettNET" intranet. This multilingual intranet was introduced at the beginning of 2022 in collaboration with RYZE and offers all Klett Group employees a common digital place for information, exchange and orientation. The design of the magazine is characterised by creativity and quality - from the AI-generated look to the elegant metallic finish. The magazine is printed on the desks - and makes an impact. Always new. And always excellent.