In an environment that is demanding more and more digital, sustainable and environmentally friendly solutions, Continental Automotive wants to shape the mobility of the future. In the midst of this change, it was our task to provide our employees with all the necessary information, to involve them emotionally and to integrate them into the transformation process.

The process, which will run for several years and involve further changes, needed a strong claim and a long-term concept with a strong recognition value that also offers enough freedom to flexibly organise all measures.

Under the motto "Forward.Together", a multifaceted concept has been created that combines different formats of the communication campaign. The centrepiece is a 20-page brochure in which managers from the individual business units provide information about the vision and mission and show which innovations are the focus today and tomorrow.