RYZE @ DMEXCO 2026
23–24 September 2026
Koelnmesse
DMEXCO 2026 brings together the leading minds, ideas and technologies of the digital economy. Together with our partner Ibexa, we’ll be there in Cologne on 23 and 24 September, offering insights into the future of digital product experiences.
The focus will be on Agentic Commerce: how can AI agents intelligently orchestrate product data, content, SEO and assets? And what is needed to turn this into consistent, market-ready customer experiences?
At our stand with Ibexa in Hall 6.1, C038, you can look forward to engaging discussions, fresh perspectives and the chance to speak personally with our experts. In addition, Salvatore Accaputo (Head of Digital Experience at RYZE) and Artur Wawrzynkiewicz (Solution Architect Team Leader at Ibexa) will take you on a special mission exploring Agentic Commerce in their masterclass.
Key points at a glance
When?
Wednesday/Thursday
23–24 September 2026
Where?
Koelnmesse
, Hall 6.1
, Stand C038
Masterclass
‘Of spies and marching bands:
How Agentic Commerce orchestrates
market-ready product experiences’
Masterclass date
23 September 2026
, 10.45 am
to 11.15 am, Stage MC7E
How can a multitude of specialised tasks be transformed into a consistent product experience? The masterclass by RYZE Digital and Ibexa demonstrates how product management, content, SEO and commerce interact within Agentic Commerce, and what role specialised AI agents play in this process.
The focus is on the Orchestration Layer: it coordinates the individual agents and consolidates their outputs into market-ready product pages, landing pages and customer experiences. Concrete examples illustrate how companies can shorten their time-to-market whilst simultaneously enhancing the quality of their digital experiences.
Teamwork rather than individual tasks
When different teams are working on a product experience, inconsistencies and the need for coordination can quickly arise. The masterclass demonstrates how Agentic Commerce can rethink this collaboration.
Specialised agents, clearly coordinated
AI agents carry out defined tasks relating to product data, SEO, content and assets. The key factor is how their results interlink and are processed together.
From an idea to a market-ready experience
The Orchestration Layer brings the individual contributions together and lays the foundation for consistent digital experiences across target groups, countries and channels. Anyone wishing to understand how this leads to tangible gains in efficiency and quality will gain practical insights in the masterclass.
The team on site – meet us @ DMEXCO
Salvatore Accaputo
Head of the
Digital Experience Business Unit
Paulina Bohrmann
Marketing &
Business Development Trainee
Jan Hapke
Managing Director,
Accounts & Project Management
Ansgar Harmeier
Team Lead, HubSpot Consultants
Justus Pfeifer
Business Development Manager
Jacqueline Reuter
Director of Marketing &
Business Development
Annika Römer
Senior HubSpot Consultant
Thorsten Scherff
Bettina Schneiders'
Online Marketing Manager
Johannes Tappmeier
Director Marketing &
Business Development
Patrick Weiser
Managing Director,
Concept & Consulting
Are you at DMEXCO too?
Book an appointment with our team now and avoid queues at our stand.
Further insights
Would you like to explore the topics covered in more depth? Our blog posts examine key aspects such as orchestration, product experience and the future of modern commerce platforms.