RYZE @ DMEXCO 2026

23–24 September 2026

Koelnmesse

DMEXCO 2026 brings together the leading minds, ideas and technologies of the digital economy. Together with our partner Ibexa, we’ll be there in Cologne on 23 and 24 September, offering insights into the future of digital product experiences.

The focus will be on Agentic Commerce: how can AI agents intelligently orchestrate product data, content, SEO and assets? And what is needed to turn this into consistent, market-ready customer experiences?

At our stand with Ibexa in Hall 6.1, C038, you can look forward to engaging discussions, fresh perspectives and the chance to speak personally with our experts. In addition, Salvatore Accaputo (Head of Digital Experience at RYZE) and Artur Wawrzynkiewicz (Solution Architect Team Leader at Ibexa) will take you on a special mission exploring Agentic Commerce in their masterclass.

Key points at a glance

When?

Wednesday/Thursday
23–24 September 2026

Where?

Koelnmesse
, Hall 6.1
, Stand C038

Masterclass

‘Of spies and marching bands:
How Agentic Commerce orchestrates
market-ready product experiences’

Masterclass date

23 September 2026
, 10.45 am
to 11.15 am, Stage MC7E

The Masterclass

How can a multitude of specialised tasks be transformed into a consistent product experience? The masterclass by RYZE Digital and Ibexa demonstrates how product management, content, SEO and commerce interact within Agentic Commerce, and what role specialised AI agents play in this process.

The focus is on the Orchestration Layer: it coordinates the individual agents and consolidates their outputs into market-ready product pages, landing pages and customer experiences. Concrete examples illustrate how companies can shorten their time-to-market whilst simultaneously enhancing the quality of their digital experiences.

Teamwork rather than individual tasks

When different teams are working on a product experience, inconsistencies and the need for coordination can quickly arise. The masterclass demonstrates how Agentic Commerce can rethink this collaboration.

Specialised agents, clearly coordinated

AI agents carry out defined tasks relating to product data, SEO, content and assets. The key factor is how their results interlink and are processed together.

From an idea to a market-ready experience

The Orchestration Layer brings the individual contributions together and lays the foundation for consistent digital experiences across target groups, countries and channels. Anyone wishing to understand how this leads to tangible gains in efficiency and quality will gain practical insights in the masterclass.

Add the masterclass to your schedule in the DMEXCO app now.

 

Save the date now

The team on site – meet us @ DMEXCO

Salvatore Accaputo

Head of the
Digital Experience Business Unit

Paulina Bohrmann

Marketing &
Business Development Trainee 

Jan Hapke

Managing Director,
Accounts & Project Management

Ansgar Harmeier

Team Lead, HubSpot Consultants

Justus Pfeifer

Business Development Manager

Jacqueline Reuter

Director of Marketing &
Business Development

Annika Römer

Senior HubSpot Consultant

Thorsten Scherff
Bettina Schneiders'

Online Marketing Manager

Johannes Tappmeier

Director Marketing & 
Business Development

Patrick Weiser

Managing Director,
Concept & Consulting​

Are you at DMEXCO too?

Book an appointment with our team now and avoid queues at our stand.

Book an appointment

Further insights

Would you like to explore the topics covered in more depth? Our blog posts examine key aspects such as orchestration, product experience and the future of modern commerce platforms. 

How companies can find their way out of the technological maze

Orchestration rather than a collection of tools

Read the blog
What Chicago has revealed about the future of the product experience

Akeneo Unlock 2026

Read the blog
How companies are breaking down silos and creating more efficient processes through integrated communication.

Communication orchestration rather than siloed solutions

Read the blog
Central. Relevant. Powerful.

Digital Experience Platforms & Websites

Our Solutions