Corporate Reporting Holistic reports with impact and efficiency 
Sustainability Sustainability clearly communicated 
Internal & External Communications Communication that moves people 
Employee Experience Communication that brings people together 
Film & Animation Studio Films and animations that convince 
Digital Experience Platforms & Websites Websites and platforms for strong brands 
Social Media & Performance Marketing Campaigns that deliver results 
CRM, marketing & sales with HubSpot Consultancy and systems for your growth 
Product & Digital Data Services PIM & DAM solutions for consistent product data 
RYZE AI Suite AI solutions for efficiency and productivity 
How companies can find their way out of the technological maze
K5 2026 Insights & Highlights
From the trade fair to real-world application: Discover the event highlights and key takeaways from our K5 Masterclass.
What a fantastic two days at K5 2026! Many thanks to all our guests, customers and partners for the inspiring conversations, exciting encounters and valuable exchanges. Relive the highlights of the event – with impressions from the exhibition, insights into the masterclass with Salvatore Accaputo (Managing Director of Digital Solutions, RYZE) and Artur Wawrzynkiewicz (Enterprise Solutions Architect DACH, Ibexa), as well as the key takeaways on agentic commerce, orchestration and AI-powered automation.
Key takeaways
Agentic Commerce automates processes.
Agents supplement product data, locate assets and support content and campaign processes.
Orchestration links all processes.
The orchestration layer brings together data, systems and tasks to form an end-to-end workflow.
Product data is often the bottleneck.
Agents find and link data from PIM, DAM, ERP and other systems.
Automation is no substitute for governance.
'Human in the Loop' ensures that content is checked and approved before publication.
The greatest added value lies in time-to-market.
Products reach the market more quickly, more consistently and in a way that is better tailored to the target audience.
Automation requires collaboration.
Only orchestrated processes allow agents to realise their full potential.
Conclusion
Agentic Commerce derives its greatest value not from individual AI agents, but from the intelligent interplay of data, processes and systems. With a robust data foundation, clearly orchestrated workflows and an end-to-end approval process, product data, content and commerce processes can be efficiently integrated. The result: a shorter time-to-market, consistent product experiences and greater scope for strategic decision-making.
Click here for the full masterclass:
What happens next?
The discussions at K5 don’t have to end here. Whether at DMEXCO on 23–24 September in Cologne, during a face-to-face demo or in a one-to-one discussion – we’d be happy to show you how Agentic Commerce and intelligent orchestration can be used in your business.
Book your personal consultation with us now – at DMEXCO or online.
Further insights
Would you like to explore the topics covered in more depth? Our blog posts examine key aspects such as orchestration, product experience and the future of modern commerce platforms.