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Film & Animation Studio Films and animations that convince 
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CRM, marketing & sales with HubSpot Consultancy and systems for your growth 
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Marketing and CRM experts from the B2B sector gathered in a cosy living room atmosphere to provide valuable insights and practical tips for digital transformation at the first SPARK B2B Summit. In addition to entertaining presentations, the event also provided space for lively discussions and intensive dialogue - moderated by Claudia Barbonus and Jan Steinbach.
The first SPARK B2B Summit celebrated its premiere on 24 October 2024. The event was streamed live on our RYZE event platform from a cosy studio in Cologne. Participants followed the 15-minute keynote speeches by renowned experts on screen and were then able to join the discussion rounds on the topics via live chat.
We have summarised some impressions of the event in our showreel:
A varied programme from the fields of marketing, sales, tech, strategy, creative, data and AI was put together in a stream lasting around two and a half hours and played out in exciting presentations.
The summit kicked off with Dr Jörg Reinnarth from Cintellic, who showed how marketing and sales create success as a joint team. Ingo Hofmann from Ibexa revealed the "secret sauce" of successful B2B websites, and Allison Ziehr from HubSpot spoke about scaling CRM systems in the enterprise sector. Martin Leibetseder from Axians ICT Austria provided insights into decisive factors for digitalisation in sales, and Nawid Hoshmand from RYZE Digital rounded off the series of presentations with fascinating perspectives on AI and its potential in the production of visual ideas.
Did you miss the SPARK B2B Summit? Here you can access the recording of the stream and watch it again in full length.
WDR presenter Claudia Barbonus moderated the event together with host and RYZE Managing Partner Jan Steinbach. They opened the discussion round, which delved deeper into the topics addressed after each "Spark" and took up questions from the participants.
We would like to thank all the experts involved for sharing their knowledge with us and taking the time to take part in this dialogue.
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