Sales & marketing powered by AI: how companies are already benefiting today

 

From automation to sales intelligence - concrete application examples

Jens Polomski began by showing how marketing teams can automate routine activities and use AI assistants or first agents. The effect: less time for copy & paste, more freedom for creative tasks. These steps are particularly relevant for companies that want to reduce the workload on their marketing departments and increase efficiency.

 

Allison Ziehr from HubSpot presented how AI-supported tools work in sales - from automatic lead scoring and deal forecasts to guided selling. Her central message: only with clean data can this potential really be utilised. For sales teams, this means less administration, more precise prioritisation and more time for customer meetings.

 

In the final presentation, Dr Jörg Reinnarth from the Cintellic Consulting Group emphasised that AI only delivers real business impact if it is integrated into processes in a meaningful way. He showed how data-driven customer management can accompany the entire life cycle of a customer - from precise new customer acquisition to personalised communication with existing customers and churn prevention. His most important piece of advice: start with clear business cases and don't use technology for its own sake.

 

Conclusion: From impulse to implementation

The conference not only offered exciting presentations and an open discussion about the opportunities and limitations of AI, but also space to get to know each other personally and exchange expertise. Many of the 100 or so participants took away new contacts, ideas and starting points for their own organisation. This exchange emphasises that AI is not an isolated technology topic, but affects structures, collaboration and the entire customer journey.

 

RYZE Digital turns ideas into concrete results. We offer a broad portfolio for this: from AI solutionsthat make content, data and processes more intelligent, through to HubSpot as a central platform for communication - an area in which we, as a Diamond Partner, are one of the most experienced teams in the German-speaking world. Which solution takes centre stage depends on the individual challenges. Together with our customers, we develop customised strategies and create systems that make content, data and processes more intelligent and sustainably connect marketing, sales and service.