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Sustainability communication is increasingly under scrutiny. Statements on the environment, climate, products or social responsibility must be transparent and verifiable, as stipulated by the EU’s EmpCo (Empowering Consumers for the Green Transition) Directive. At the same time, stakeholders expect clear language without any vague phrasing.
Assurance on Green Claims
Our ‘Green Claims, Consistency & Compliance’ service offers companies the necessary assurance. We assess all sustainability claims against EmpCo criteria for clarity, credibility and potential greenwashing risks. In doing so, we consider not only individual statements but the entire media portfolio: from annual and sustainability reports, through the website, campaigns and social media, right through to internal communications.
Guidelines for future communication
Our clients receive a robust overview of which statements are effective, where risks lie and how their communication can be made more consistent. This includes green claims reviews, AI-supported consistency analyses of wording and messaging, perception analyses in AI searches (GEO), and concrete guidelines for future communication. This enables them to gain greater confidence in handling sustainability statements and strengthen their company’s credibility.
Green Claims and EmpCo Check
All sustainability claims are assessed for traceability, verifiability and potential greenwashing risks. This gives the company greater certainty when dealing with green claims and relevant requirements, such as the EmpCo guidelines.
Development of a communication guide
For future sustainability statements, our clients receive clear guidelines and, if required, the necessary AI tools. They learn which phrasing is appropriate, which should be avoided, and how to communicate sustainability issues effectively.
Credibility and reputation assessment
A comparison of statements, evidence and stakeholder expectations reveals how credible sustainability communication has been to date and where reputational risks exist or may arise.
Media portfolio analysis and consistency check
With the help of AI-powered analytics, companies ensure that their wording, messaging and tone are consistent across their media portfolio. This enables inconsistencies to be identified and rectified more quickly.
Development of style and tonality
A consistent style is crucial to the impact of reports, website content and communication across other channels. With our support, companies can build brand recognition and avoid contradictory messages or tones.
What customers receive
- Media portfolio analysis of your sustainability communications across relevant channels
- Green Claims Review to assess critical sustainability statements
- AI-supported consistency analyses of wording, messaging and tone
- Perception analysis in AI searches to assess external discoverability and interpretation
- Communication guidelines for reliable and credible green claims
- Recommendations for action to optimise critical statements
Legal provisions: EmpCo
The EmpCo Guidelines tighten the requirements for environmental and sustainability claims in corporate communications. We explain what matters most now and how to ensure that sustainability communications are robust and credible.
Green claims must be clear, comprehensible and verifiable. RYZE Digital ensures that sustainability claims are verified, potential greenwashing risks are identified, and the requirements of the EmpCo Guidelines are taken into account in communications.
A Green Claims Review assesses key statements for clarity, verifiability and potential risks. In addition, an analysis of the entire media portfolio shows how ESG topics are communicated across annual and sustainability reports, websites, campaigns, social media and internal formats. AI-supported consistency analyses are used to review wording, messages and tone across various channels.
This helps to identify inconsistencies, avoid greenwashing and develop robust guidelines for consistent and credible sustainability communication.