Corporate Reporting Holistic reports with impact and efficiency 
Sustainability Sustainability clearly communicated 
Internal & External Communications Communication that moves people 
Employee Experience Communication that brings people together 
Film & Animation Studio Films and animations that convince 
Digital Experience Platforms & Websites Websites and platforms for strong brands 
Social Media & Performance Marketing Campaigns that deliver results 
CRM, marketing & sales with HubSpot Consultancy and systems for your growth 
Product & Digital Data Services PIM & DAM solutions for consistent product data 
RYZE AI Suite AI solutions for efficiency and productivity 
Shopware is a leading e-commerce platform from the German-speaking world and is used by over 50,000 companies worldwide. The platform is based on an open, API-first technology core and supports both B2B and B2C e-commerce. For B2B commerce, features include customised prices and terms, role-based and approval structures, quotation processes and quick ordering.
As a Shopware Bronze Partner, RYZE supports companies in the design, implementation and further development of e-commerce projects. Our experience includes B2B shops for manufacturers, wholesalers and specialist retailers with extensive product ranges and established system landscapes. We do not view commerce in isolation, but rather as part of a company’s digital experience and overarching platform strategy.
E-commerce in B2B is not a side issue
In B2B, the digital sales channel is increasingly taking on tasks that used to be the preserve of face-to-face sales. These include product range approvals, reorders, requests for quotations and budget control on the customer’s side. At the same time, buyers expect the same user-friendliness they are accustomed to from online retail for personal use. A fully functional online shop alone is therefore not enough. The key factor is whether products, processes and services can be presented clearly within a digital sales channel.
Shopware provides the necessary framework for this, can be flexibly integrated into existing system landscapes and supports a variety of business models. Prices and availability can be sourced from the ERP, product information from the PIM, media from the DAM and customer data from the CRM. It is also possible to connect procurement systems via OCI Punchout.
RYZE combines these technical capabilities with expertise in system integration. This includes PIM projects with partners such as akeneo and ATAMYA, CRM and marketing automation projects with HubSpot, as well as integrations with SAP, Microsoft Dynamics and Salesforce. In addition, RYZE handles the integration of Shopware into existing websites, CMS and digital experience platforms.
Commerce as part of the digital experience
An e-commerce presence should be integrated into a company’s overall digital architecture and not exist as a separate system alongside the website and content platform. Shopware supports this approach through an API-enabled architecture, open-source code and a free choice of hosting provider. This allows existing structures to be further developed and new requirements to be integrated step by step.
RYZE supports companies with a technology-neutral approach and integrates Shopware into their existing portfolio of suitable platforms. Depending on the business model, target audiences and integration requirements, solutions are developed that combine commerce, content and digital services.
Our services using Shopware
- Advice on platform selection and e-commerce strategy
- Design and implementation of B2B and B2C shops
- B2B functions: roles, approvals, budgets, quotation processes, quick ordering
- Customised pricing, tiered pricing and terms and conditions models
- Integration of ERP, PIM, DAM and CRM systems, as well as OCI Punchout, into procurement systems
- Integration with existing websites, CMS and digital experience platforms
- Interface and plugin development
- Shop migrations from other platforms (re-platforming)
- Operation, performance optimisation and further development
Klüber Lubrication
As part of the company-wide digital strategy, we have designed a significant new sales channel for Klüber Lubrication’s SME customers. Following the roll-out of a prototype of the B2B shop for the Austrian market, we proceeded with its gradual internationalisation and expansion into global markets.
A partnership that sets digital milestones
RYZE Digital, in collaboration with Value Rebels, developed the new dental-bauer shop using Shopware. RYZE was responsible for the architecture and software development, creating a scalable e-commerce platform that supports complex B2B processes and future requirements.
