E-Commerce

Klüber Lubrication - scalable e-commerce platform

  • Intro
  • Goal
  • Strategy
  • Result

As part of the company-wide digital strategy, we designed an important new sales channel for Klüber Lubrication for medium-sized customers. After the rollout prototype of the B2B shop for the Austrian market, the step-by-step internationalisation and development of global markets followed.

For many years, we have been supporting the Freudenberg Group both strategically and operationally in numerous website and web application projects.

Our expertise ranged from specialist and technical consulting for the client, through the conception, design and process definition of an efficient B2B shopping experience, to the software development of the e-commerce platform, including the seamless integration of the existing ERP (SAP) system landscape.

The result is a modern B2B e-commerce solution with a stable basis, including SAP integration, a solid range of features for the launch and a convincing layout. As the use of mobile devices is also constantly increasing in the B2B sector, the user interfaces of the Klüber Lubrication e-commerce platform are optimised for desktops, tablets and smartphones. The international rollout of web shops for the national companies was carried out in stages on the basis of the prototype, the Klüber Lubrication Austria platform.

Laptop with image from online shop
Laptop with screenshot from webshop
iPad with image of products in an online shop
6

Customised online shops

X-ray view of wind turbine on black background
iPad and two screens from webshop on dark purple background

Any questions?

Johannes Tappmeier Director of Marketing & Business Development

 

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