The existing brand identity needed to be completely rethought. The aim was to find a modern, consistent solution that clearly positions the association, provides guidance to the various target groups and standardises communication across all media. At the same time, the aim was to create a high-performance website that is easy to maintain and provides members with convenient access to relevant information.

The process began with joint workshops to define the association’s positioning and to establish the functional and technical requirements. Building on this, RYZE Digital developed a new logo and the visual foundation for the future brand identity.

At the same time, all corporate stationery was redesigned – including PowerPoint templates, letterheads, email signatures, business cards and event materials. The website was completely redesigned and implemented using TYPO3. Particular attention was paid to a clear information architecture, intuitive navigation and a secure members’ area with a login. The LDEW manages the content independently, based on the jointly developed structure and recommendations.

The result is a modern, cohesive brand identity that presents the LDEW consistently across all communication channels. The website, corporate stationery and brand identity interlock seamlessly, creating strong brand recognition. At the same time, the new TYPO3 platform provides a future-proof technical foundation for the association’s digital communications and enables it to manage its content independently.