Crunch Fit wanted not only to give its website a modern look, but above all to digitise the processes involved in communicating with members. Previously, many enquiries were handled via a general email address without any clear structure or automated follow-up.

The aim was therefore to capture enquiries via the website in a structured manner, automate processes and integrate the website more closely with existing systems. At the same time, the website was to be further expanded, including through landing pages, marketing campaigns and automated communication.

Furthermore, the website was to be made accessible to comply with legal requirements and enable everyone to use it.

The technical foundation is provided by the TYPO3 website, which was designed by RYZE Digital for the relaunch in 2022 and has since been maintained and continuously developed by them. We have connected the website to HubSpot and the membership management system Themisoft via interfaces to synchronise data automatically.

Using the ticket system recently developed by RYZE within HubSpot, enquiries from members and non-members are captured via various form variants on the website and processed automatically. At the same time, relevant information is transmitted to the Themisoft management system, enabling staff to track the processes directly there.

In addition, RYZE Digital supports Crunch Fit with online and performance marketing – including Google Ads campaigns, the design of email templates and the implementation of landing pages.

Thanks to technical improvements to the website and the integration of systems, Crunch Fit now has a significantly more efficient digital infrastructure. Enquiries are recorded in a structured manner, automatically forwarded and centrally documented. This has greatly simplified internal processes. At the same time, the integration of the website, CRM and membership management enables better control of marketing and communication activities.

Together with a restructured advertising campaign encompassing SEO and SEA, Crunch Fit has increased its brand awareness and online contract sign-ups by 50 per cent.

The website’s accessible design also ensures that the digital presence complies with future legal requirements and is accessible to as many user groups as possible.