Film & Animation Studio

Brand messages set in scene

  • Intro
  • Goal
  • Strategy
  • Result

For the Conveying Solutions product area in the industrial division of Continental AG, we have produced an image film that convincingly represents the comprehensive product expertise for conveyor belt systems. The visual journey offers insights into the diverse spectrum of Conveying Solutions and emphasises Continental's expertise in this field.

Our aim was to create a film that positions Continental as a premium provider of conveying solutions. Impressive images were to convey the brand messages in a creative and unforgettable way.

For the realisation, we selected central keywords that reflect Continental and the challenges in changing markets with new requirements. The typography, which was seamlessly integrated into the film image using 3D tracking, visualises the company's claim to be directly present with regard to the requirements of its customers and to support them with sustainable and efficient engineering solutions. Our approach combines high-quality image images and 3D animations with specially shot scenes to authentically portray Continental's technology and employees. This creates a unique visual experience that, thanks to flexible text animation, has enabled a fast and cost-efficient international adaptation in six languages - Chinese, German, English, French, Portuguese and Spanish. With our realisation, we want to take an international audience on an informative and emotional journey.

The image film is part of an international communication campaign for Continental Conveying Solutions Services that is being played out across numerous media and formats.

The result is a one-minute image film that impressively demonstrates Continental's innovative strength in the field of conveying solutions.

The mix of filmed videos, matching stock footage and dynamically placed text elements helps to effectively convey the core messages of the business unit. The film has proven to be a valuable communication tool for Continental to successfully reach and inspire a global audience.

Any questions?

Johannes Tappmeier Director of Marketing & Business Development

 

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