Internal/External Communications
Communicating togetherness, creating visibility
- Intro
- Goal
- Strategy
- Result
The Crédit Agricole Group Germany unites seven companies under one roof - each with their own structures and communication needs. This diversity makes consistent and scalable communication a challenge.
To support this, RYZE Digital is responsible for the operational implementation of key internal and external communication measures. Via social media, the corporate website, an internal newsletter and video formats, RYZE Digital bundles content from the Group and companies, prepares it and plays it out regularly. The aim is to create a consistent presence that informs, connects and makes the Group's activities in Germany visible.
The focus is on the concrete implementation of effective communication measures in day-to-day business. Employees of the Group and its companies should be regularly informed and receive insights into topics, projects and developments. At the same time, external target groups such as potential employees, customers and partners should be reached and addressed via the activities of Crédit Agricole Group Germany.
RYZE Digital is responsible for the continuous display and further development of all relevant channels. The central website is completed in terms of content, structure and SEO in order to present the group more clearly and reliably display current content. In addition, the LinkedIn channel is managed editorially and regularly updated with original content. A uniform visual appearance ensures recognisability, while topics from the companies and the Group itself provide a constant stream of relevant content.
RYZE Digital also provides operational support for internal communication. The newsletter bundles key information from all companies, sets key topics and provides authentic insights into the day-to-day work of the Group. RYZE Digital also implements video formats that deepen content, make employees visible and expand communication with additional, contemporary formats.
The result is a continuously managed communication landscape that works both internally and externally. Employees regularly receive relevant information from the entire Group and experience the Crédit Agricole Group Germany more clearly as a unit. External stakeholders gain a transparent insight into topics, activities and focal points. Through continuous operational implementation across all channels, communication becomes an integral part of the Group's everyday life - visible, consistent and effective.