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Event support for cycling classics at Crédit Agricole
- Intro
- Goal
- Strategy
- Result
We supported the Crédit Agricole Group Germany on various communication channels to promote group spirit between the six companies operating in Germany and to drive forward the Group's employer branding activities.
On 1 May 2024, we therefore supported the participation of 28 colleagues in the Eschborn-Frankfurt cycling classic.
A short, "social media-friendly" film is intended to show colleagues from the various companies at this group event and convey the atmosphere during the bike race. The video was then published on LinkedIn, YouTube and the company's own website.
Images taken during the race and in the start and finish areas give a comprehensive impression of the event. The entertaining nature of the day (and video) is emphasised by the lively rock music that accompanies the entire film.
The video also shows lots of people interacting to convey the sense of togetherness and community among the participants (from the entire group).
The video shows numerous colleagues not only taking part in a bike race together, but also laughing a lot and (in sunny weather) ultimately toasting a great day.
The film thus summarises a sporty, successful day and conveys the group's sense of togetherness in an emotional format.
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