The new brand should have more than just a new look and logo. It should also reflect the way the company thinks, feels and acts. It also stands for the substantial values of sustainability and generates what makes great brands: positive emotions.

The associated campaign therefore uses the medium of film to provide authentic, emotional insights into the organisation and the activities of its employees - and thus underline the corporate values.

Sustainability is the central theme of the campaign. Employee portraits are therefore intended to provide authentic insights into everyday working life at Kömmerling and show how the topic is put into practice there. In the videos, various colleagues from different business areas have their say, giving the company "a face" and making it approachable.

The four emotional employee portraits present various characters from different areas of the company - and emphasise how firmly sustainable aspects are anchored in their everyday working lives.