Internal Communications

voilà - news becomes dialogue

Intro
Goal
Strategy
Result

With around 340 locations in Germany, TARGOBANK is one of the largest universal banks. 7,400 employees, many teams - and one common goal: putting people at the centre. With voilà, the banking group has established an employee magazine that is much more than a traditional medium. It informs, motivates and inspires. The digital platform is mobile-optimised, can be opened directly from the home screen like an app and offers employees access to news, reports and multimedia content at any time. Readers will find a colourful mix of topics, such as background reports on the bank's strategy, articles on employee engagement, news and interesting facts from all areas of the bank.

In addition to the internal section for information and dialogue, there is also an external section through which TARGOBANK makes selected content available to a wider public. This makes voilà a communication platform that connects internally and makes it visible externally.

How can information and dialogue be strengthened in a banking group with a large number of business units and locations? voilà should do exactly that: provide orientation, promote exchange and create a sense of unity. The content should be easily accessible with short texts, clear language and interactive formats. The aim was to make communication more accessible, create transparency and involve employees more closely across locations.

Together with RYZE Digital, TARGOBANK developed a concept that combines editorial quality with digital participation. voilà focuses on a variety of formats, such as reports, interviews, portraits, infographics, podcasts, picture galleries and competitions. The mobile version makes this content available everywhere and adds interactivity: articles can be commented on, liked, shared or saved. This creates dialogue and participation.

In addition to accessibility, a particular focus is on accessibility. The digital voilà is designed in such a way that information is accessible to all employees - regardless of their end device or individual limitations. Together with clear language, short texts and authentic images, the result is a website that enables participation, conveys emotions and creates closeness.

The digital voilà can be accessed both via the company's internal network and on mobile devices via the home screen - with clear access to internal content for employees and an external area for interested members of the public. This means that all target groups are informed in real time, can actively participate and experience communication as something that connects.

The monitoring shows: The platform is used intensively, articles are given likes and comments, content is shared and saved. The consistent implementation of accessibility also ensures that really all users have access. voilà is therefore more than just a magazine: it is a medium that creates proximity, enables participation and strengthens cohesion within TARGOBANK.