AI that thinks for itself - and simplifies editorial processes
Translate texts without copy-paste or media discontinuity: with the new function, content can be transferred directly into different languages with AI support when creating or editing. This is a real efficiency gain, especially for companies with international presences or many language versions. Translations are consistent, fast and of high quality - with editorial approval in the workflow if required.
Another new feature is an automated alt text function. It supports the editorial team in the accessible design of image content and suggests context-related alternative texts that can be flexibly adapted - an important step towards greater accessibility and inclusive web communication.