What is a corporate video?

Corporate video explained simply

The sender of a corporate video is always a company and the films usually pursue a clear (commercial) intention - for example, to boost sales figures for a specific product or to convey company-relevant values in an image or motivational film. Every corporate video is an integral part of a company's communication strategy and is distributed accordingly on the company website, in social media channels and in the context of press releases and newsletters. Parallel distribution via different channels increases the reach and therefore the effectiveness of the video message.

 

Corporate video: important for SEO

YouTube is the second largest search engine in the world. After Google and Facebook, the platform is the third most visited website in the world. The portal is already responsible for over ten per cent of global data traffic, and the trend is rising significantly. Video content has therefore become a significant ranking factor and plays an important role in search engine optimisation. This is another reason why more and more companies are creating content in the form of corporate videos.

 

The market for videos is growing

Another: video content has an 80 per cent higher chance of engagement than content in text form. It requires less cognitive effort to absorb and process and keeps the consumer's attention on the screen for longer. Wherever sales or opinion-forming is important, the importance of corporate video is therefore increasing.

 

A variety of videos

Classic examples of corporate videos are image films, training and safety videos for employees, advertising and brand films, event videos, investor relations videos and shareholder videos, product videos and testimonials. Corporate video also includes films for fundraising, awareness-raising and advertising purposes. Today, all of these types of video are usually produced as online films for use on the Internet.