Coca-Cola with DB Cargo on Track

Did you know?

Coca-Cola mainly produces regionally and therefore usually has short delivery routes. But because this is not always possible, Germany's largest beverage manufacturer is increasingly relying on rail transport - and therefore on our customer DB Cargo. Coca-Cola wants to be climate-neutral in Europe by 2040 and a key component on the way there is to reduce CO2 emissions during transport.

But because rail is still often seen as inflexible and sluggish, we took on the communicative task of making a joint explanatory film for both companies to dispel these prejudices. Because one thing is clear: rail can keep up with road transport in every respect. And it doesn't need its own siding or complete trains, just clever rail logistics and the perfect combination of train and lorry. So the idea for the film was soon clear, the locations and protagonists were decided on and the script was written.

The challenge: tight deadlines, many stakeholders and two big names, each with their own unique messages and communication goals. When strikes and a pandemic are added to the mix, the magic formula is: flexible concept + agile project management + professional production = satisfied customers.

The good thing is that we not only know our customer DB Cargo pretty well by now and know what Europe's largest rail freight company values in its communication. Thanks to our own moving image unit, Moving Images, we also know how to professionally pull off a project like this from start to finish and impress with the results right from the start.