CWS is part of the Haniel Group - which in turn provides information about the sustainability performance of the Group as a whole. This frees up communication resources at subgroup level. We have utilised this and created a joint sustainability report that uses facts and storytelling to address the "customers" target group in particular. The report answers the question: "As a customer, how can I increase the sustainability of my value chain through CWS products and services?"

With an innovative concept, CWS is focussing on a dual sustainability report consisting of two specific reports: one for CWS Hygiene and one for CWS Workwear, supplemented by a joint cover section. This structure emphasises the individual sustainability achievements of both divisions and at the same time summarises overarching topics.

The media strategy is based on a landscape-format PDF that presents relevant content from the head office and the focus countries. In addition, videos on the website and in social media support the report's messages and reach new target groups. This multimedia approach maximises the visibility of the content and increases its impact on various channels.

Seven short films were created for the social media communication accompanying the sustainability report.

The films were shot by a small and mobile team in just two days and provide entertaining insights into the CWS Workwear Inovations Lab and the Refurbishment Centre of CWS Hygiene in Dreieich.

The recordings of the individual clips from the Refurbishment Centre were also used in a second project documentation.

In its realisation, the report impresses with its compact format of 68 pages, which keeps information concise and accessible. This brevity enables readers to quickly grasp the essential information.

The confident and striking design attracts attention and presents the content clearly and comprehensibly. This visual clarity makes complex topics easier to read and understand.

In addition to the written report, films offer an authentic insight into the company by showing management, employees and processes at CWS. These visual elements reinforce the credibility of the communicated messages and bring them to life.