Genres of "corporate video": training, advertising, accounting and reporting

Training film

"Further training plays an important role in almost every company in order to bring employees up to date with the latest technical knowledge. This is where training videos come into play, as they are an ideal tool for imparting this knowledge. Important prerequisites for good training films are the expertise of their authors in the areas of didactics, methodology, employee motivation and adult education. Incidentally, safety videos also belong in the area of training films.

Less common, but also part of this genre, are videos for analysing internal company work processes or for debriefing role plays, for example in connection with conflict situations or customer meetings.

Investor relations video and internal communication

Videos can support the communication of annual and company reports by enriching sober information with emotion. This allows them to reach users on both a cognitive and emotional level - a decisive advantage when it comes to gaining sympathy points for your own company. However, there is a fine line between guiding viewers, seduction and manipulation and this should always be taken into account when designing and implementing videos.

In the area of internal communication, videos inform employees about news or convey key company messages. For example, the films can strengthen identification with the company, create an understanding of strategic and economic goals and convey corporate values.

Here we show you two video examples from RYZE PLAY:

Image film and brand videos

Let's move on to the flagship of all corporate videos: the image film. As its name suggests, it presents the unique selling points and fundamental values of a company to its audience. It goes without saying that the company should come across as likeable and approachable as possible. In the past, it was widely believed that an image film had to have the biggest budget of all film types in the corporate video sector because of its proximity to the brand. Today, experts see things differently; a corporate documentary is just as capable of conveying the brand values and image as a glossy film - perhaps even better, as it is more authentic.

Here are two examples of image and brand films from RYZE PLAY:

Event video

An event video has two functions: Firstly, it records what happens at an event. This may be desirable for reasons of corporate culture or because of the importance of the event and its guests. Secondly, an event video has the task of informing and involving employees who are absent from an event or join the company at a later date. In this context, it takes on a unifying function and promotes cohesion within a company.

Corporate videos - we are happy to advise you

Whether it's an explanatory video, video interview or recruiting video - at RYZE we have our own unit that creates moving images: RYZE PLAY Film & Animation Studio. Contact us and we will create the right corporate videos for your company!